What's your current skincare obsession?

What’s Your Current Skincare Obsession?

Skincare has become more than just a routine—it’s a ritual, a moment of self-care in our fast-paced lives. And if there's one product category that's currently dominating the skincare world—and my personal obsession—it’s facial serums, especially those powered by niacinamide.

Niacinamide, also known as vitamin B3, is having a major moment—and for good reason. It’s one of the most versatile, science-backed ingredients that seems to benefit every skin type and almost every skin concern. From dullness and enlarged pores to uneven skin tone and weakened barrier function, niacinamide handles it all with surprising grace.

What makes niacinamide such an obsession-worthy ingredient? First, it helps to regulate oil production. For anyone with oily or combination skin, that’s a game changer. It reduces the chance of clogged pores and helps to keep breakouts in check. But it’s not just for acne-prone skin—it also strengthens the skin barrier, which means better hydration and less irritation. Dry or sensitive skin types love it too.

Another reason niacinamide is trending in so many skincare routines (and why I’m currently obsessed with it) is its ability to minimize the appearance of pores and refine skin texture. After a few weeks of consistent use, many users—including myself—notice that their skin feels smoother and looks more even-toned.

Plus, niacinamide works well with other ingredients. You don’t have to worry much about layering it with hyaluronic acid, vitamin C, or even retinol. It plays nicely in almost any routine, making it a flexible addition no matter your skin goals.

Lately, I’ve been using a 10% niacinamide serum both morning and evening, layered after a hydrating toner and before moisturizer. What I’ve noticed is a visible reduction in redness and inflammation, especially around my nose and cheeks. My skin also feels more resilient—less prone to dryness when the AC is on all day or when I’m exposed to a bit more sun than planned.

Aside from niacinamide, another trend I’m closely following is skin cycling—alternating active ingredients like exfoliants and retinoids with recovery nights. It's a gentle, mindful way to maintain skin health without overdoing it. But even on “rest” days, my niacinamide serum stays. It’s my trusted go-to, the anchor of my current skincare routine.

In the ever-evolving world of skincare obsessions, ingredients come and go, but those that show real, consistent results earn a permanent spot on the shelf. For now, niacinamide is the star of the show—subtle, effective, and endlessly supportive of healthier skin.

So, whether you're a skincare minimalist or a maximalist with a 10-step routine, niacinamide deserves your attention. If you haven’t tried it yet, this just might be your next skincare obsession too.